The power of going ‘Live’

Social media strategies have been prevalent in the last decade as being powerful “come-to-market” tools that give a brand or business outreach potential, and the ability for find clients in an easier way than ever before. It is becoming increasingly paramount to utilize social media within your business with new technology arriving each year, driving the markets ever more into complete digitization.

Within these newer social media technological trends is live-streaming. This is the ability to broadcast video live to your ‘followers’, ‘friends’, ‘subscribers’, or whatever the platform calls the people who follow your content. Instagram, Facebook, Youtube, and Twitch are the most popular live-streaming  platforms. This article will not go over which platform to use because they all offer different utility depending upon what the message of your business is; highly personal would do well on Instagram; highly cultivated content on Facebook or Youtube. Rather, this article will focus on the boons of live-streaming and how they might help your business come to market by constructing a narrative.

Imagine, you are a recent high school graduate, who is starting an application development studio. You are working on your next application; an augmented reality ‘Yelp’ review application that recognizes storefronts and brings up a specific store’s reviews through your phone’s camera. The project is coming along nicely and your proof of concept works well so it’s time to move to large scale testing, one problem though. You need a server to manage the data requests for your service before you can support more than 100 users simultaneously. You don’t have money. You need an investor.

Through your Facebook page which is the main social identity of your studio, you manage the studio’s outreach, talking about the software you are developing. You have a small following of about 40 people who have liked your page. One day during a particularly boring coding session, you decide to ‘go Live’ and stream yourself within a “Coding Q&A session.” You are surprised, 10 people at one point simultaneously were watching your broadcast at one point. This was more than you expected and you found it enjoyable to work with the live stream, at one point a viewer even contributed to your process and helped you debug a particular part of sticky code. All in, you thought the experience was good, so you make a regular schedule to live stream within and continue for a couple of months.

By the end of month two, you are starting to reach 40 people peak simultaneously, and you quintupled your page’s likes. Your inbox is starting to fill with messages of fans and curious people asking you about code, and even a few firms have reached out to you interested in the projects you have been working on and demonstrating. You have potential investors.

While your mileage may vary, the illustration of Live streaming being a potentially powerful social media tool for exposure remains. Live stream media is becoming more popular and is currently supported by various social media platforms as having, in some cases six-times the outreach potential of normal posted content. So maybe its time to give “Going Live” a try?

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