Play: CLE is an indoor adventure park that takes up 25,000-square foot space, providing activities for both kids and adults to have fun all year around. The fun and challenging activities that are provided in Play: CLE includes Zipline, rock climbing, Parkour and rope climbing.
Play: CLE is interesting to me because it is a family inspired entrepreneurship. The founder Greg Carlin and his daughter were inspired during a ski trip and decided to start something that can provide fun and adventures year-round in Cleveland, where has an increasing demand for family activities and entertainments. The entrepreneurial journey reminds me of what we have learned in class.
- Identify/discover the problem by observing and paying details to daily lives. Greg and his daughter were inspired during the ski trip. They saw an opportunity and actually took it seriously.
- Having empathy with others. (Do others feel the same way as I do? ) In this case, Greg’s daughter serves an important role that she can reach out to her classmates and get a sense of the demand for family activities.
- Understand the market. Why did they choose to open the adventure park in Cleveland? Is there a growing population and a growing need for entertainment centers in Cleveland? The market for entertainment centers in Cleveland is probably not as developed as the one in New York City, which enables Play: CLE to be very competitive and likely to survive.
Play: CLE will be opened by this fall! I am very excited for this adventure park and I will definitely go check it out sometimes. Want to know more? Check out: http://playcle.com