The video regarding making an effective pitch or presentation accurately reveals a key factor towards achieving your goal of winning your listeners over. People generally lack attention span unless what you’re trying to sell them is presented in a sleek or novel way. The importance of being captivating when making a proposal cannot be stressed enough. The idea is to take away your audiences agency to direct their attention elsewhere. You must make yourself standout for at least one reason or else you risk fading into the mass of uninteresting ideas that never get to see the light of day. A sense of urgency is necessary if you want others to care about what you have to say, in everything business related.