B Lab is a nonprofit who’s target audience is businesses that care about the world and how their business affects it. When B Lab partners or helps a business to meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability they become a Certified B Corporation. B Lab helps each corporation that wants assistance by offering them access to the B Impact Assessment which will ask you questions about your business, analyze your answers and help you develop a way to improve your business. They also offer B Analytics which is a data platform that can track your companies performance using results from the Impact Assessment. This is important because this tells yo how you are doing in relation to other companies that do similar things and how companies you are partnered with do.
B Lab is an interesting non-profit that provides an excellent service for business who want to be trustworthy and profitable. I plan on using this in the future.